Mass Customization and B2B markets-A stocktaking of current challenges

Grafmüller L, Habicht H, Möslein K (2016)

Publication Type: Conference contribution

Publication year: 2016

Event location: Cambidge GB

Authors with CRIS profile

Leontin Grafmüller Chair of Information Systems I, Innovation and Value Creation Kathrin Möslein Chair of Information Systems I, Innovation and Value Creation

Involved external institutions

HHL Leipzig Graduate School of Management DE Germany (DE)

How to cite

APA:

Grafmüller, L., Habicht, H., & Möslein, K. (2016). Mass Customization and B2B markets-A stocktaking of current challenges. In Proceedings of the R&D Management Conference. Cambidge, GB.

MLA:

Grafmüller, Leontin, Hagen Habicht, and Kathrin Möslein. "Mass Customization and B2B markets-A stocktaking of current challenges." Proceedings of the R&D Management Conference, Cambidge 2016.

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