Nonownership Business Models in the Manufacturing Industry: The Role of Uncertainty and the Industrial Internet of Things
Bock M, Wiener M (2018)
Publication Language: English
Publication Type: Conference contribution
Publication year: 2018
Conference Proceedings Title: Proceedings of the 39th International Conference on Information Systems (ICIS)
Event location: San Francisco
URI: https://aisel.aisnet.org/icis2018/service/Presentations/6/
Abstract
In a nonownership business model (NOBM), a company maintains product ownership
and sells only product performance to its customers. While NOBMs are not an entirely
new phenomenon, the digital technologies—such as the Industrial Internet of Things
(IIoT)—that facilitate the use of such BMs are relatively new. An increasing number of
manufacturing companies are looking into offering nonownership services. However,
prior research highlights that, so far, manufacturers have had mixed experiences with
servitization strategies including IIoT-based services. Therefore, there is an important
theoretical and practical impetus for research on how manufacturers can benefit from
NOBMs, and how new technologies help manage the uncertainties associated with such
BMs. Drawing on a multiple-case study with three globally operating manufacturers,
our study examines the uncertainty upsides and downsides resulting from the adoption
of NOBMs, as well as the role of IIoT capabilities in unlocking and mitigating these
upsides and downsides, respectively. Preliminary study findings are presented, followed
by a discussion of contributions and opportunities for future research.
Authors with CRIS profile
How to cite
APA:
Bock, M., & Wiener, M. (2018). Nonownership Business Models in the Manufacturing Industry: The Role of Uncertainty and the Industrial Internet of Things. In Proceedings of the 39th International Conference on Information Systems (ICIS). San Francisco, US.
MLA:
Bock, Maximilian, and Martin Wiener. "Nonownership Business Models in the Manufacturing Industry: The Role of Uncertainty and the Industrial Internet of Things." Proceedings of the International Conference on Information Systems (ICIS), San Francisco 2018.
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