The influence of resignation on the privacy calculus in the context of social networking sites: An empirical analysis

Conference contribution
(Conference Contribution)


Publication Details

Author(s): Wirth J, Maier C, Laumer S
Editor(s): European Conference on Information Systems (ECIS)
Publication year: 2018
Title of series: Proceedings of the 26th European Conference on Information Systems (ECIS)
Conference Proceedings Title: Proceedings of the 26th European Conference on Information Systems (ECIS)
Language: English


Abstract

Individuals conduct a privacy calculus before they disclose information by weighing benefits with privacy risks of disclosure. In line with the privacy calculus, if benefits outweigh privacy risks individuals disclose information, otherwise they do not. However, research has also challenged the privacy calculus because individuals also disclose information even in light of low benefits and high privacy risks. Given explanations refer to 1) altering the perceptions of benefits and privacy risks or 2) altering the effect of benefits and privacy risks on disclosure. Whereas studies focusing on the first part have provided explanations for why the privacy calculus is sometimes not confirmed, studies on the second part do not do so. This study is therefore considering the second part and is integrating an individual's level of resignation to protect one's privacy in the context of social networking sites. We consider resignation as a reaction of individuals to given privacy threats. Results show that when including resignation the effect of benefits becomes stronger and the effect of privacy risks becomes weaker. Implications for theory include that resignation helps in explaining why individuals disclose information even when only small benefits and high privacy risks are present.


FAU Authors / FAU Editors

Laumer, Sven Prof. Dr.
Schöller Endowed Chair for Information Systems (Digitalization in Business and Society)


External institutions with authors

Otto-Friedrich-Universität Bamberg


Research Fields

Digitalization of the Individual (Technology Acceptance and Use)
Schöller Endowed Chair for Information Systems (Digitalization in Business and Society)
Digital Business (Social Media)
Schöller Endowed Chair for Information Systems (Digitalization in Business and Society)
Digitization and Innovation
Research focus area of a faculty: Fachbereich Wirtschaftswissenschaften


How to cite

APA:
Wirth, J., Maier, C., & Laumer, S. (2018). The influence of resignation on the privacy calculus in the context of social networking sites: An empirical analysis. In European Conference on Information Systems (ECIS) (Eds.), Proceedings of the 26th European Conference on Information Systems (ECIS). Portsmouth, UK, GB.

MLA:
Wirth, Jakob, Christian Maier, and Sven Laumer. "The influence of resignation on the privacy calculus in the context of social networking sites: An empirical analysis." Proceedings of the Proceedings of the 26th European Conference on Information Systems (ECIS), Portsmouth, UK Ed. European Conference on Information Systems (ECIS), 2018.

BibTeX: 

Last updated on 2019-05-08 at 09:40