What the Statistics Tell Us—How to Use Empiric Data in Design for Emotional Impressions

Article in Edited Volumes
(Review article)

Publication Details

Author(s): Kett S, Schmitt B, Wartzack S
Editor(s): Chakrabarti A, Chakrabarti D
Title edited volumes: Research into Design for Communities, Volume 2
Publisher: Springer Nature
Publishing place: Singapore
Publication year: 2017
Title of series: Smart Innovation, Systems and Technologies
Volume: 66
Pages range: 659 - 669
ISBN: 978-981-10-3521-0
ISSN: 2190-3026
Language: English


Looking at technical consumer products like communication devices or

pc accessory, we state high saturated markets in developed societies. This leads to a

broad range of market offers not only in performance or financial aspects. The users

seek for more individual products that differentiate on a subsequent, more qualitative

level. User centered design approaches have been developed to handle the

resulting high product variety and to keep them economically efficient. E.g.,

Universal Design supports the development of products for as many persons as

possible, also including those with physiological or cognitive deficits. But to really

raise the quality of life we also need to take other needs into account. Maslow’s

hierarchy of needs states that with the fulfilment of physical needs the level shifts to

psychological demands like emotional or attitudinal satisfaction. We will shortly

introduce a framework that supports an emotional design optimization based on

interdisciplinary findings (e.g. psychology, market research or Kansei Engineering)

and statistical data analysis. For a valid forecasting, robust and transparent mathematical

treatment of this data is required. To this, we give a first overview of

possible approaches and their potential to ensure robust and transparent mathematical

data treatment in design for emotional impressions.

FAU Authors / FAU Editors

Zöller, Susan
Lehrstuhl für Konstruktionstechnik
Wartzack, Sandro Prof. Dr.-Ing.
Lehrstuhl für Konstruktionstechnik

How to cite

Kett, S., Schmitt, B., & Wartzack, S. (2017). What the Statistics Tell Us—How to Use Empiric Data in Design for Emotional Impressions. In Chakrabarti A, Chakrabarti D (Eds.), Research into Design for Communities, Volume 2. (pp. 659 - 669). Singapore: Springer Nature.

Kett, Susan, Benedikt Schmitt, and Sandro Wartzack. "What the Statistics Tell Us—How to Use Empiric Data in Design for Emotional Impressions." Research into Design for Communities, Volume 2. Ed. Chakrabarti A, Chakrabarti D, Singapore: Springer Nature, 2017. 659 - 669.


Last updated on 2019-23-06 at 07:14