Customer information behavior in industry markets and consequences for B2B-Marketing - The role of Big Data and digitization

Conference contribution


Publication Details

Author(s): Müller J, Voigt KI
Publication year: 2016
Language: English


FAU Authors / FAU Editors

Müller, Julian
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
Voigt, Kai-Ingo Prof. Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management


How to cite

APA:
Müller, J., & Voigt, K.-I. (2016). Customer information behavior in industry markets and consequences for B2B-Marketing - The role of Big Data and digitization. Nuremberg, DE.

MLA:
Müller, Julian, and Kai-Ingo Voigt. "Customer information behavior in industry markets and consequences for B2B-Marketing - The role of Big Data and digitization." Proceedings of the Wissenschaftliche Tagung der Erich-Gutenberg-Arbeitsgemeinschaft Köln e.V., Nuremberg 2016.

BibTeX: 

Last updated on 2018-24-05 at 07:08