Communicating technological innovations: The role of technical complexity and product involvement

Conference contribution


Publication Details

Author(s): Trefzger TF, Baccarella C, Voigt KI
Publication year: 2016
Language: English


FAU Authors / FAU Editors

Baccarella, Christian Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
Wagner, Timm Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
Voigt, Kai-Ingo Prof. Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management


How to cite

APA:
Trefzger, T.F., Baccarella, C., & Voigt, K.-I. (2016). Communicating technological innovations: The role of technical complexity and product involvement. Copenhagen, DK.

MLA:
Trefzger, Timm F., Christian Baccarella, and Kai-Ingo Voigt. "Communicating technological innovations: The role of technical complexity and product involvement." Proceedings of the Technology, Innovation and Entrepreneurship (TIE) Conference, Copenhagen 2016.

BibTeX: 

Last updated on 2018-19-04 at 03:51