E-Commerce for SMEs: Empirical insights from Three Countries

Journal article

Publication Details

Author(s): Jahanshahi AA, Zhang SX, Brem A
Journal: Journal of Small Business and Enterprise Development
Publisher: Emerald Group Publishing Ltd.
Publication year: 2013
Volume: 20
Journal issue: 4
Pages range: 849-865
ISSN: 1462-6004
Language: English


Purpose: The main purpose of this paper is to study the benefits that an Asian company can achieve by using e-commerce. Another objective is to identify and rank the barriers influencing the application of e-commerce by innovative small- and medium-sized enterprises (SMEs) in India, Malaysia, and Iran Design/methodology/approach: The survey design uses a sample of 601 SMEs from three countries. In this study, data were collected by sending out questionnaires electronically and by mail. The Friedman test is used to analyse questionnaire data in conjunction with SPSS 16 software. Findings: The results indicate that an "enhanced company brand and corporate image" is the most important e-commerce advantage from the perspective of East Asian SMEs, whereas "doubts about the security and privacy" is the most important barrier. Research limitations/implications: Differences between the three countries in terms of electronic structure and infrastructure are the most important limitations for the study. Practical implications: As the company brand and the image of the company are very important in this region, companies should strategically invest into these areas. Nowadays, in times of social media, this is not as cost intensive as it was ten years before. So particularly, SMEs have a good chance to succeed in this area. Originality/value: This paper offers researchers a broader and more comprehensive view of the benefits of and barriers to electronic commerce application by SMEs. Researchers, educators, and practitioners will benefit from this paper. The analyses are more complex and varied than the methodologies used in most of the limited previous research. © Emerald Group Publishing Limited.

FAU Authors / FAU Editors

Brem, Alexander Prof. Dr.
Lehrstuhl für Technologiemanagement

External institutions with authors

Pontificia Universidad Católica de Chile

Research Fields

Idea Management
Lehrstuhl für Technologiemanagement

How to cite

Jahanshahi, A.A., Zhang, S.X., & Brem, A. (2013). E-Commerce for SMEs: Empirical insights from Three Countries. Journal of Small Business and Enterprise Development, 20(4), 849-865. https://dx.doi.org/10.1108/JSBED-03-2012-0039

Jahanshahi, Asghar Afshar, Stephen X. Zhang, and Alexander Brem. "E-Commerce for SMEs: Empirical insights from Three Countries." Journal of Small Business and Enterprise Development 20.4 (2013): 849-865.


Last updated on 2018-09-11 at 12:46