Bottom of the Pyramid-Concept. Prahalad

Holtbrügge D, Schuster T (2015)

Publication Language: English

Publication Type: Book chapter / Article in edited volumes

Publication year: 2015

Publisher: Springer Verlag

Edited Volumes: Dictionary of Corporate Social Responsibility. CSR, Sustainability, Ethics and Governance

City/Town: Heidelberg

Pages Range: 43-44

ISBN: 978-3-319-10535-2

Authors with CRIS profile

Dirk Holtbrügge Lehrstuhl für Betriebswirtschaftslehre, insbesondere Internationales Management Tassilo Schuster Lehrstuhl für Betriebswirtschaftslehre, insbesondere Internationales Management

How to cite

APA:

Holtbrügge, D., & Schuster, T. (2015). Bottom of the Pyramid-Concept. Prahalad. In S.O. Idowu, N. Capaldi, M.S.Fifka, L. Zu, R. Schmidpeter (Eds.), Dictionary of Corporate Social Responsibility. CSR, Sustainability, Ethics and Governance. (pp. 43-44). Heidelberg: Springer Verlag.

MLA:

Holtbrügge, Dirk, and Tassilo Schuster. "Bottom of the Pyramid-Concept. Prahalad." Dictionary of Corporate Social Responsibility. CSR, Sustainability, Ethics and Governance. Ed. S.O. Idowu, N. Capaldi, M.S.Fifka, L. Zu, R. Schmidpeter, Heidelberg: Springer Verlag, 2015. 43-44.

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