Differences in the Emotional and Rational Appeal of Premium and Standard Brands in the Promotion of Automobiles

Conference contribution


Publication Details

Author(s): Scheiner C, Baccarella C, Trefzger TF, Voigt KI
Publication year: 2015
Language: English


FAU Authors / FAU Editors

Baccarella, Christian Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
Scheiner, Christian
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
Wagner, Timm Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
Voigt, Kai-Ingo Prof. Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management


How to cite

APA:
Scheiner, C., Baccarella, C., Trefzger, T.F., & Voigt, K.-I. (2015). Differences in the Emotional and Rational Appeal of Premium and Standard Brands in the Promotion of Automobiles. In Proceedings of the European Marketing Academy (EMAC) Conference. Leuven, BE.

MLA:
Scheiner, Christian, et al. "Differences in the Emotional and Rational Appeal of Premium and Standard Brands in the Promotion of Automobiles." Proceedings of the European Marketing Academy (EMAC) Conference, Leuven 2015.

BibTeX: 

Last updated on 2019-10-06 at 07:10