Nutzerzentrierte Produktentwicklung durch systematische Integration von Marketingaspekten – ein erster Ansatz.

Conference contribution
(Conference Contribution)


Publication Details

Author(s): Kett S, Schröppel T, Wartzack S
Editor(s): Krause, D.; Paetzold, K.; Wartzack, S.
Publisher: TuTech Verlag
Publishing place: Hamburg
Publication year: 2014
Pages range: 249 - 260
ISBN: 9783941492790
Language: German


Abstract


The shift from seller’s to buyer’s markets in many different product divi-sions leads to a raising role of the user in product development processes. Especially implicit decision parameters such as comfort feeling need better consideration. This article suggests to consequently integrate models and tools from other disciplines, e.g. marketing, to generate competitive ad-vantages due to a better fulfillment of user’s needs. In those areas, focusing on users is much more established. As a starting point, a first glance of the topic is given by adapting Portfolio Models. The potential to directly link “soft” user decision parameters with product properties without any intermediates offers value to minimize misleading product development efforts. Further investigation in this area is recommended.



FAU Authors / FAU Editors

Zöller, Susan
Lehrstuhl für Konstruktionstechnik
Schröppel, Tina
Lehrstuhl für Konstruktionstechnik
Wartzack, Sandro Prof. Dr.-Ing.
Lehrstuhl für Konstruktionstechnik


How to cite

APA:
Kett, S., Schröppel, T., & Wartzack, S. (2014). Nutzerzentrierte Produktentwicklung durch systematische Integration von Marketingaspekten – ein erster Ansatz. In Krause, D.; Paetzold, K.; Wartzack, S. (Eds.), (pp. 249 - 260). Bamberg, DE: Hamburg: TuTech Verlag.

MLA:
Kett, Susan, Tina Schröppel, and Sandro Wartzack. "Nutzerzentrierte Produktentwicklung durch systematische Integration von Marketingaspekten – ein erster Ansatz." Proceedings of the 25. DfX-Symposium Design for X., Bamberg Ed. Krause, D.; Paetzold, K.; Wartzack, S., Hamburg: TuTech Verlag, 2014. 249 - 260.

BibTeX: 

Last updated on 2018-01-09 at 07:10