Advertising for high-technology products in the product launch phase - A content analysis

Journal article


Publication Details

Author(s): Baccarella C, Gerhard D, Voigt KI
Journal: International Journal of Engineering Management and Economics
Publication year: 2010
Volume: 1
Journal issue: 4
Pages range: 249-268
ISSN: 1756-5154
eISSN: 1756-5162
Language: English


FAU Authors / FAU Editors

Baccarella, Christian Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
Gerhard, Daniel Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
Voigt, Kai-Ingo Prof. Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management


How to cite

APA:
Baccarella, C., Gerhard, D., & Voigt, K.-I. (2010). Advertising for high-technology products in the product launch phase - A content analysis. International Journal of Engineering Management and Economics, 1(4), 249-268. https://dx.doi.org/10.1504/IJEME.2010.038645

MLA:
Baccarella, Christian, Daniel Gerhard, and Kai-Ingo Voigt. "Advertising for high-technology products in the product launch phase - A content analysis." International Journal of Engineering Management and Economics 1.4 (2010): 249-268.

BibTeX: 

Last updated on 2018-19-04 at 03:58