Moderating Effects of the Relationship between Private Label Share and Store Loyality

Koschate-Fischer N, Cramer J, Hoyer WD (2014)

Publication Language: English

Publication Type: Journal article

Publication year: 2014

Journal

Journal of Marketing American Marketing Association

Publisher: American Marketing Association

Book Volume: 78

Pages Range: 69-82

Journal Issue: 2

Authors with CRIS profile

Nicole Koschate-Fischer GfK-Lehrstuhl für Marketing Intelligence

Involved external institutions

University of Texas at Austin US United States (USA) (US)

How to cite

APA:

Koschate-Fischer, N., Cramer, J., & Hoyer, W.D. (2014). Moderating Effects of the Relationship between Private Label Share and Store Loyality. Journal of Marketing, 78(2), 69-82.

MLA:

Koschate-Fischer, Nicole, Johannes Cramer, and Wayne D. Hoyer. "Moderating Effects of the Relationship between Private Label Share and Store Loyality." Journal of Marketing 78.2 (2014): 69-82.

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