Who invests why? An analysis of investment decisions in b2b or b2c equity crowdfunding projects

Beitrag in einer Fachzeitschrift


Details zur Publikation

Autorinnen und Autoren: Jovanovic T, Brem A, Voigt KI
Zeitschrift: International Journal of Entrepreneurship and Small Business
Jahr der Veröffentlichung: 2019
Band: 37
Heftnummer: 1
Seitenbereich: 71 - 86
ISSN: 1476-1297
eISSN: 1741-8054


Abstract


Crowdfunding is a remarkable phenomenon in the field of financing, as it is evolving in theory and practice. However, most research is focused on non-equity based campaigns. Hence, we shed light on a yet under researched aspect: B2B and B2C-companies reaching for equity-based crowdfunding. We chose an empirical approach and conducted a quantitative study among almost 300 participants to reveal the difference between the funding decisions for startups located in either B2B or B2C-markets. Our results show that differences in investments between B2B and B2C firms do exist, revealing that other success factors are necessary in those cases. Moreover, we find that the involvement of the investor as lead user has relevance for the decision to invest in both cases. We conclude with implications for theory and practice, and give suggestions for future research.


FAU-Autorinnen und Autoren / FAU-Herausgeberinnen und Herausgeber

Brem, Alexander Prof. Dr.
Lehrstuhl für Technologiemanagement
Jovanovic, Tanja
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
Voigt, Kai-Ingo Prof. Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management


Forschungsbereiche

Technologieorientierte Unternehmensgründungen
Lehrstuhl für Technologiemanagement


Zitierweisen

APA:
Jovanovic, T., Brem, A., & Voigt, K.-I. (2019). Who invests why? An analysis of investment decisions in b2b or b2c equity crowdfunding projects. International Journal of Entrepreneurship and Small Business, 37(1), 71 - 86. https://dx.doi.org/10.1504/IJESB.2019.10010257

MLA:
Jovanovic, Tanja, Alexander Brem, and Kai-Ingo Voigt. "Who invests why? An analysis of investment decisions in b2b or b2c equity crowdfunding projects." International Journal of Entrepreneurship and Small Business 37.1 (2019): 71 - 86.

BibTeX: 

Zuletzt aktualisiert 2019-30-06 um 10:38

Link teilen