Who invests why? An analysis of investment decisions in b2b or b2c equity crowdfunding projects

Journal article


Publication Details

Author(s): Jovanovic T, Brem A, Voigt KI
Journal: International Journal of Entrepreneurship and Small Business
Publication year: 2019
Volume: 37
Journal issue: 1
Pages range: 71 - 86
ISSN: 1476-1297
eISSN: 1741-8054


Abstract


Crowdfunding is a remarkable phenomenon in the field of financing, as it is evolving in theory and practice. However, most research is focused on non-equity based campaigns. Hence, we shed light on a yet under researched aspect: B2B and B2C-companies reaching for equity-based crowdfunding. We chose an empirical approach and conducted a quantitative study among almost 300 participants to reveal the difference between the funding decisions for startups located in either B2B or B2C-markets. Our results show that differences in investments between B2B and B2C firms do exist, revealing that other success factors are necessary in those cases. Moreover, we find that the involvement of the investor as lead user has relevance for the decision to invest in both cases. We conclude with implications for theory and practice, and give suggestions for future research.


FAU Authors / FAU Editors

Brem, Alexander Prof. Dr.
Lehrstuhl für Technologiemanagement
Jovanovic, Tanja
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
Voigt, Kai-Ingo Prof. Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management


Research Fields

Technology Entrepreneurship
Lehrstuhl für Technologiemanagement


How to cite

APA:
Jovanovic, T., Brem, A., & Voigt, K.-I. (2019). Who invests why? An analysis of investment decisions in b2b or b2c equity crowdfunding projects. International Journal of Entrepreneurship and Small Business, 37(1), 71 - 86. https://dx.doi.org/10.1504/IJESB.2019.10010257

MLA:
Jovanovic, Tanja, Alexander Brem, and Kai-Ingo Voigt. "Who invests why? An analysis of investment decisions in b2b or b2c equity crowdfunding projects." International Journal of Entrepreneurship and Small Business 37.1 (2019): 71 - 86.

BibTeX: 

Last updated on 2019-30-06 at 10:38