A Guideline for Designing Experimental Studies in Marketing Research and a Critical Discussion of Selected Problem Areas

Koschate-Fischer N, Schandelmeier S (2014)

Publication Type: Journal article, Review article

Publication year: 2014

Journal

Journal of Business Economics Springer

Publisher: Springer

Book Volume: 84

Pages Range: 793-826

Journal Issue: 6

DOI: 10.1007/s11573-014-0708-6

Authors with CRIS profile

Nicole Koschate-Fischer GfK-Lehrstuhl für Marketing Intelligence

How to cite

APA:

Koschate-Fischer, N., & Schandelmeier, S. (2014). A Guideline for Designing Experimental Studies in Marketing Research and a Critical Discussion of Selected Problem Areas. Journal of Business Economics, 84(6), 793-826. https://dx.doi.org/10.1007/s11573-014-0708-6

MLA:

Koschate-Fischer, Nicole, and Stephen Schandelmeier. "A Guideline for Designing Experimental Studies in Marketing Research and a Critical Discussion of Selected Problem Areas." Journal of Business Economics 84.6 (2014): 793-826.

BibTeX: Download