Customer Satisfaction and Elapsed Time since Purchase as Drivers of Price Knowledge

Homburg C, Koschate N, Wiegner C (2012)

Publication Language: English

Publication Type: Journal article

Publication year: 2012

Journal

Psychology & Marketing Wiley-Blackwell

Publisher: Wiley-Blackwell

Book Volume: 29

Pages Range: 76-86

Journal Issue: 2

Authors with CRIS profile

Nicole Koschate-Fischer GfK-Lehrstuhl für Marketing Intelligence

Involved external institutions

Universität Mannheim DE Germany (DE)

How to cite

APA:

Homburg, C., Koschate, N., & Wiegner, C. (2012). Customer Satisfaction and Elapsed Time since Purchase as Drivers of Price Knowledge. Psychology & Marketing, 29(2), 76-86.

MLA:

Homburg, Christian, Nicole Koschate, and Christian Wiegner. "Customer Satisfaction and Elapsed Time since Purchase as Drivers of Price Knowledge." Psychology & Marketing 29.2 (2012): 76-86.

BibTeX: Download