Communicating high-tech products – A comparison between print advertisements of automotive premium and standard brands

Journal article
(Original article)


Publication Details

Author(s): Baccarella C, Scheiner C, Trefzger TF, Voigt KI
Journal: International Journal of Technology Marketing
Publisher: Inderscience
Publication year: 2016
Volume: 11
Journal issue: 1
Pages range: 24-38
ISSN: 1741-878X
eISSN: 1741-8798


FAU Authors / FAU Editors

Baccarella, Christian Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
Scheiner, Christian
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
Wagner, Timm Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
Voigt, Kai-Ingo Prof. Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management


How to cite

APA:
Baccarella, C., Scheiner, C., Trefzger, T.F., & Voigt, K.-I. (2016). Communicating high-tech products – A comparison between print advertisements of automotive premium and standard brands. International Journal of Technology Marketing, 11(1), 24-38. https://dx.doi.org/10.1504/IJTMKT.2016.073369

MLA:
Baccarella, Christian, et al. "Communicating high-tech products – A comparison between print advertisements of automotive premium and standard brands." International Journal of Technology Marketing 11.1 (2016): 24-38.

BibTeX: 

Last updated on 2018-10-08 at 04:55

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