Communicating high-tech products – A comparison between print advertisements of automotive premium and standard brands

Baccarella C, Scheiner C, Trefzger TF, Voigt KI (2016)

Publication Type: Journal article, Original article

Publication year: 2016

Journal

International Journal of Technology Marketing Inderscience

Publisher: Inderscience

Book Volume: 11

Pages Range: 24-38

Journal Issue: 1

DOI: 10.1504/IJTMKT.2016.073369

Authors with CRIS profile

Christian Baccarella Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Christian Scheiner Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Timm Wagner Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Kai-Ingo Voigt Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

How to cite

APA:

Baccarella, C., Scheiner, C., Trefzger, T.F., & Voigt, K.-I. (2016). Communicating high-tech products – A comparison between print advertisements of automotive premium and standard brands. International Journal of Technology Marketing, 11(1), 24-38. https://dx.doi.org/10.1504/IJTMKT.2016.073369

MLA:

Baccarella, Christian, et al. "Communicating high-tech products – A comparison between print advertisements of automotive premium and standard brands." International Journal of Technology Marketing 11.1 (2016): 24-38.

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