Communicating high-tech products – A comparison between print advertisements of automotive premium and standard brands

Journal article
(Original article)


Publication Details

Author(s): Baccarella C, Scheiner C, Trefzger TF, Voigt KI
Journal: International Journal of Technology Marketing
Publisher: Inderscience
Publication year: 2016
Volume: 11
Journal issue: 1
Pages range: 24-38
ISSN: 1741-878X
eISSN: 1741-8798


FAU Authors / FAU Editors

Baccarella, Christian Dr.
Voigt, Kai-Ingo Prof. Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
Scheiner, Christian Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
Wagner, Timm Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management


How to cite

APA:
Baccarella, C., Scheiner, C., Trefzger, T.F., & Voigt, K.-I. (2016). Communicating high-tech products – A comparison between print advertisements of automotive premium and standard brands. International Journal of Technology Marketing, 11(1), 24-38. https://dx.doi.org/10.1504/IJTMKT.2016.073369

MLA:
Baccarella, Christian, et al. "Communicating high-tech products – A comparison between print advertisements of automotive premium and standard brands." International Journal of Technology Marketing 11.1 (2016): 24-38.

BibTeX: 

Last updated on 2018-19-04 at 03:16