Brand Trust: Scale Development and Validation

Koschate-Fischer N, Gärtner S (2015)


Publication Language: English

Publication Type: Journal article

Publication year: 2015

Journal

Publisher: Palgrave Macmillan

Book Volume: 67

Pages Range: 171-195

Authors with CRIS profile

How to cite

APA:

Koschate-Fischer, N., & Gärtner, S. (2015). Brand Trust: Scale Development and Validation. Schmalenbach Business Review, 67, 171-195.

MLA:

Koschate-Fischer, Nicole, and Susanne Gärtner. "Brand Trust: Scale Development and Validation." Schmalenbach Business Review 67 (2015): 171-195.

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