Unleash your Brand! Using Social Media as a Marketing Tool in Academia

Conference contribution


Publication Details

Author(s): Trefzger TF, Dünfelder D
Publication year: 2016
Language: English


FAU Authors / FAU Editors

Wagner, Timm Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management


How to cite

APA:
Trefzger, T.F., & Dünfelder, D. (2016). Unleash your Brand! Using Social Media as a Marketing Tool in Academia. Toronto, CA.

MLA:
Trefzger, Timm F., and D. Dünfelder. "Unleash your Brand! Using Social Media as a Marketing Tool in Academia." Proceedings of the International Conference on Human-Computer Interaction (HCI), Toronto 2016.

BibTeX: 

Last updated on 2018-19-04 at 03:57