What drives business model evaluation in R&D groups? The role of strategic encouragement, group creativity, and customer orientation

Conference contribution


Publication Details

Author(s): Schrauder S, Baccarella C, Kock A, Voigt KI
Publication year: 2016
Language: English


FAU Authors / FAU Editors

Baccarella, Christian Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
Voigt, Kai-Ingo Prof. Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management


How to cite

APA:
Schrauder, S., Baccarella, C., Kock, A., & Voigt, K.-I. (2016). What drives business model evaluation in R&D groups? The role of strategic encouragement, group creativity, and customer orientation. Glasgow.

MLA:
Schrauder, S., et al. "What drives business model evaluation in R&D groups? The role of strategic encouragement, group creativity, and customer orientation." Proceedings of the Innovation and Product Development Management Conference (IPDMC), Glasgow 2016.

BibTeX: 

Last updated on 2018-19-04 at 03:51