Consumer responses to high-tech product advertisements: The role of technical complexity

Conference contribution


Publication Details

Author(s): Wagner T, Baccarella C, Voigt KI
Publication year: 2017


FAU Authors / FAU Editors

Baccarella, Christian Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
Voigt, Kai-Ingo Prof. Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
Wagner, Timm Dr.
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management


How to cite

APA:
Wagner, T., Baccarella, C., & Voigt, K.-I. (2017). Consumer responses to high-tech product advertisements: The role of technical complexity. Atlanta, GA.

MLA:
Wagner, Timm, Christian Baccarella, and Kai-Ingo Voigt. "Consumer responses to high-tech product advertisements: The role of technical complexity." Proceedings of the Academy of Management (AOM) Annual Meeting, Atlanta, GA 2017.

BibTeX: 

Last updated on 2018-19-04 at 04:16