Dr. Leontin Grafmüller

Chair of Information Systems I, Innovation and Value Creation

Co-Creation of High-Tech Products in the B2B Domain (2020) Grafmüller L Thesis How to capture uncomplex customer specifications for complex product co-creation: Designing a toolkit for the B2B context (2018) Grafmüller L, Rein H Conference contribution, Conference Contribution Exploring drivers and barriers for sustainable use of resources: The case of high-tech mass customizers in the German textile industry (2018) Rassmann P, Grafmüller L Book chapter / Article in edited volumes Developing complex, mass-customized products in SME networks: Perspectives from co-creation, solution space development, and information system design (2018) Grafmüller L, Hönigsberg S, Wache H, Hankammer S Journal article Identifying business model patterns of B2B mass customizers: The case of German textile SMEs (2017) Mosig T, Grafmüller L, Lehmann C Journal article Strategies for value co-creation in complex B2B Settings: A provider´s perspective (2017) Grafmüller L, Velamuri V, Möslein K Conference contribution Customer Co-Creation – Wie aus Kundenwünschen interaktiv ein Produktdesign entsteht (2017) Grafmüller L, Möslein K Book chapter / Article in edited volumes Current Challenges for Mass Customization on B2B Markets (2016) Grafmüller L, Habicht H Book chapter / Article in edited volumes Mass-customized Technical Textiles - Challenges to the Textile Industry of tomorrow (2016) Gebhardt R, Grafmüller L, Barteld M, Mosig T Conference contribution The value of mass-customized products. Exploring its peculiarities for business customers (2016) Grafmüller L, Habicht H Conference contribution