Daniela Schuckay


Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing

Publications (Download BibTeX)

Piazza, A., Lutz, C., Schuckay, D., Zagel, C., & Bodendorf, F. (2018). Emotionalizing e-commerce pages: empirical evaluation of design strategies for increasing the affective customer response. In Proceedings of the The Human Side of Service Engineering (HSSE). Orlando, Florida, USA.

Last updated on 2019-23-01 at 10:52