Ingrid Becker



Organisationseinheit


Professur für Betriebswirtschaftslehre
Institut für Wirtschaftswissenschaft


Weitere Forschungsaktivitäten


Vortragstätigkeit
Ingrid Becker
Towards an Understanding of Discourse, Social Contextualization and the Operation of Ideology – The Case of Deep-Sea Oil Drilling in New Zealand
Vortragstätigkeit
Ingrid Becker
Influences on the Shaping of Economic Ideology
Vortragstätigkeit
Ingrid Becker
Bringing the Concept of Ideology Back to Business Ethics
Vortragstätigkeit
Ingrid Becker
Analyzing Ideas and Ideology in Business Ethics
Vortragstätigkeit
Ingrid Becker
Social Influences on the Formation of Ideology


Publikationen (Download BibTeX)


Haase, M., Becker, I., & Pick, D. (2017). Alternative Economies as Marketing Systems? The Role of Value Creation and the Criticism of Economic Growth. Journal of macromarketing. https://dx.doi.org/10.1177/0276146717728776
Fifka, M., Becker, I., & Bischoff, S. (2016). "Wer führt in (die) Zukunft“? Männer und Frauen in Führungspositionen der Wirtschaft in Deutschland – Die sechste Studie. Köln: Dr. Jürgen Meyer Stiftung.
Haase, M., Becker, I., & Pick, D. (2015). Designed for Post-Growth: "Alternative Economies" between Micro- and Macro-Analyses. In Shultz II, C.J., Benton R., Kravets O. (Eds.), Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice: Proceedings of the 40th Annual Macromarketing Conference (pp. 28--34). Chicago: Macromarketing Society & Loyola University.
Haase, M., Becker, I., Nill, A., Shultz II, C.J., & Gentry, J.W. (2015). Male Breadwinner Ideology and the Inclination to Establish Market Relationships: Model Development Using Data from Germany and a Mixed-Methods Research Strategy. Journal of macromarketing, 36(2), 149-167.
Becker, I., & Krisjanous, J. (2014). How Market Provision of Aged Care-Related Services is Changing the Institution of the Family: The Case of Germany Migrating Grandparents. In Bradshaw A., Laamanen M., Reppel A. (Eds.), Macromarketing and the Crisis of the Social Imagination: Proceedings of the 39th Annual Macromarketing Conference (pp. 945--950). London: Macromarketing Society & the University of London.
Haase, M., Becker, I., Nill, A., Shultz II, C.J., & Gentry, J.W. (2013). The Relevance of Male Breadwinner Ideology for the Analysis and Design of Marketing Systems. In Zwick D., Bonsu S. (Eds.), Proceedings of the 38th Annual Macromarketing Conference (pp. 271--305). Toronto: Macromarketing Society & York University.

Zuletzt aktualisiert 2016-05-05 um 05:13