GfK-Lehrstuhl für Marketing Intelligence


Beschreibung:

Bitte ergänzen

Adresse:
Lange Gasse 20
90403 Nürnberg


Forschungsbereiche

Customer Insights
Marketing Analytics
Marktforschung
Pricing
Produkt- und Markenmanagement
Weitere Forschung (GfK-Lehrstuhl für Marketing Intelligence)


Publikationen (Download BibTeX)

Go to first page Go to previous page 1 von 2 Go to next page Go to last page

Koschate-Fischer, N., & Schwille, E. (2018). Mediation Analysis in Experimental Research. In Christian Homburg, Martin Klarmann, Arnd Vomberg (Eds.), Handbook of Market Research. Springer International Publishing.
Koschate-Fischer, N., & Ochmann, J. (2018). Erlösmodelle für datenzentrische Dienstleistungen. In Manfred Bruhn, Karsten Hadwich (Eds.), Service Business Development: Methoden-Erlösmodelle-Marketinginstrumente. (pp. 169-186). Wiesbaden: Springer Gabler.
Koschate-Fischer, N., Hoyer, W.D., Stokburger-Sauer, N.E., & Engling, J. (2018). Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness. Journal of the Academy of Marketing Science, 46(3), 516-536. https://dx.doi.org/10.1007/s11747-017-0548-3
Koschate-Fischer, N., & Wüllner, K. (2017). New developments in behavioral pricing research. Journal of Business Economics, 87(6), 809-875. https://dx.doi.org/10.1007/s11573-016-0839-z
Koschate-Fischer, N., & Wolframm, C. (2017). Stichwortbeitrag "awareness set", "consideration set", "lead user", "Marktsegmentierung", "Positionierung", "processed set", "Präferenzbildung". In Martin Wirtz (Eds.), Dorsch-Lexikon der Psychologie. Bern: Hans Huber Verlag.
Diamantopoulos, A., Herz, M., & Koschate-Fischer, N. (2017). The EU as Superordinate Brand Origin: An Entitativity Perspective. International Marketing Review, 34(2), 183-205. https://dx.doi.org/10.1108/IMR-03-2015-0097
Koschate-Fischer, N., Huber, I., & Hoyer, W.D. (2016). When will Price Increases associated with Company Donations to Charity be Perceived as fair? Journal of the Academy of Marketing Science, 44(5), 608-626. https://dx.doi.org/10.1007/s11747-015-0454-5
Koschate-Fischer, N., & Gärtner, S. (2015). Brand Trust: Scale Development and Validation. Schmalenbach Business Review, 67, 171-195.
Koschate-Fischer, N. (2015). Preisbezogene Auswirkungen von Kundenzufriedenheit. In Christian Homburg (Eds.), Kundenzufriedenheit: Konzepte-Methoden-Erfahrungen (pp. 93-121). Wiesbaden: Gabler-Verlag.
Koschate-Fischer, N., Cramer, J., & Hoyer, W.D. (2014). Moderating Effects of the Relationship between Private Label Share and Store Loyality. Journal of Marketing, 78(2), 69-82.
Koschate-Fischer, N., & Wolframm, C. (2014). Stichwortbeitrag "awareness set", "consideration set", "lead user", "Marktsegmentierung", "Positionierung", "processed set", "Präferenzbildung". In Martin Wirtz (Eds.), Dorsch-Lexikon der Psychologie. Bern: Hans Huber Verlag.
Koschate-Fischer, N., & Schandelmeier, S. (2014). A Guideline for Designing Experimental Studies in Marketing Research and a Critical Discussion of Selected Problem Areas. Journal of Business Economics, 84(6), 793-826. https://dx.doi.org/10.1007/s11573-014-0708-6
Koschate-Fischer, N., Diamantopoulos, A., & Oldenkotte, K. (2012). Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay. Journal of International Marketing, 20(1), 19-41. https://dx.doi.org/10.1509/jim.10.0140
Koschate-Fischer, N., Stefan, I., & Hoyer, W.D. (2012). Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects. Journal of Marketing Research, 49(6), 910-927. https://dx.doi.org/10.1509/jmr.10.0511
Koschate-Fischer, N. (2012). Preisbezogene Auswirkungen von Kundenzufriedenheit. In Christian Homburg (Eds.), Kundenzufriedenheit: Konzepte-Methoden-Erfahrungen (pp. 93-120). Wiesbaden: Gabler-Verlag.
Homburg, C., Koschate, N., & Wiegner, C. (2012). Customer Satisfaction and Elapsed Time since Purchase as Drivers of Price Knowledge. Psychology & Marketing, 29(2), 76-86.
Koschate, N., & Neuerburg, C. (2010). Psychologische Preisforschung – Ansatzpunkte für die Vermarktung technischer Gebrauchsgüter. In Gunter Redwitz (Eds.), Die digital-vernetzte Wissensgesellschaft - Aufbruch ins 21. Jahrhundert (pp. 498-520). München: Piper Verlag.
Homburg, C., Koschate, N., & Totzek, D. (2010). How Price Increases Affect Future Purchases: The Role of Mental Budgeting, Income, and Framing. Psychology & Marketing, 27(1), 36-53. https://dx.doi.org/10.1002/mar.20318
Homburg, C., Fürst, A., & Koschate, N. (2010). On the Importance of Complaint Handling Design: A Multi-Level Analysis of the Impact in Specific Complaint Situations. Journal of the Academy of Marketing Science, 38(3), 265-287. https://dx.doi.org/10.1007/s11747-009-0172-y
Koschate, N. (2008). Preisbezogene Auswirkungen von Kundenzufriedenheit. In Christian Homburg (Eds.), Kundenzufriedenheit: Konzepte-Methoden-Erfahrungen (pp. 91-117). Wiesbaden: Gabler-Verlag.

Zuletzt aktualisiert 2019-24-04 um 10:18