GfK-Lehrstuhl für Marketing Intelligence


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Lange Gasse 20
90403 Nürnberg


Forschungsbereiche

Customer Insights
Marketing Analytics
Marktforschung
Pricing
Produkt- und Markenmanagement
Weitere Forschung (GfK-Lehrstuhl für Marketing Intelligence)


Publikationen (Download BibTeX)

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Morgner, P., Mai, C., Koschate-Fischer, N., Freiling, F., & Benenson, Z. (2020). Security Update Labels: Establishing Economic Incentives for Security Patching of IoT Consumer Products. (Unpublished, Accepted).
Koschate-Fischer, N., Hoyer, W.D., & Wolframm, C. (2019). What if something unexpected happens to my brand? Spillover effects from positive and negative events in a co-branding partnership. Psychology & Marketing, online first. https://dx.doi.org/10.1002/mar.21210
Koschate-Fischer, N., & Schwille, E. (2018). Mediation Analysis in Experimental Research. In Christian Homburg, Martin Klarmann, Arnd Vomberg (Eds.), Handbook of Market Research. Springer International Publishing.
Koschate-Fischer, N., & Ochmann, J. (2018). Erlösmodelle für datenzentrische Dienstleistungen. In Manfred Bruhn, Karsten Hadwich (Eds.), Service Business Development: Methoden-Erlösmodelle-Marketinginstrumente. (pp. 169-186). Wiesbaden: Springer Gabler.
Koschate-Fischer, N., Hoyer, W.D., Stokburger-Sauer, N.E., & Engling, J. (2018). Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness. Journal of the Academy of Marketing Science, 46(3), 516-536. https://dx.doi.org/10.1007/s11747-017-0548-3
Koschate-Fischer, N., & Wüllner, K. (2017). New developments in behavioral pricing research. Journal of Business Economics, 87(6), 809-875. https://dx.doi.org/10.1007/s11573-016-0839-z
Diamantopoulos, A., Herz, M., & Koschate-Fischer, N. (2017). The EU as Superordinate Brand Origin: An Entitativity Perspective. International Marketing Review, 34(2), 183-205. https://dx.doi.org/10.1108/IMR-03-2015-0097
Koschate-Fischer, N., & Wolframm, C. (2017). Stichwortbeitrag "awareness set", "consideration set", "lead user", "Marktsegmentierung", "Positionierung", "processed set", "Präferenzbildung". In Martin Wirtz (Eds.), Dorsch-Lexikon der Psychologie. Bern: Hans Huber Verlag.
Koschate-Fischer, N., Huber, I., & Hoyer, W.D. (2016). When will Price Increases associated with Company Donations to Charity be Perceived as fair? Journal of the Academy of Marketing Science, 44(5), 608-626. https://dx.doi.org/10.1007/s11747-015-0454-5
Koschate-Fischer, N. (2015). Preisbezogene Auswirkungen von Kundenzufriedenheit. In Christian Homburg (Eds.), Kundenzufriedenheit: Konzepte-Methoden-Erfahrungen (pp. 93-121). Wiesbaden: Gabler-Verlag.
Koschate-Fischer, N., & Gärtner, S. (2015). Brand Trust: Scale Development and Validation. Schmalenbach Business Review, 67, 171-195.
Koschate-Fischer, N., & Wolframm, C. (2014). Stichwortbeitrag "awareness set", "consideration set", "lead user", "Marktsegmentierung", "Positionierung", "processed set", "Präferenzbildung". In Martin Wirtz (Eds.), Dorsch-Lexikon der Psychologie. Bern: Hans Huber Verlag.
Koschate-Fischer, N., Cramer, J., & Hoyer, W.D. (2014). Moderating Effects of the Relationship between Private Label Share and Store Loyality. Journal of Marketing, 78(2), 69-82.
Koschate-Fischer, N., & Schandelmeier, S. (2014). A Guideline for Designing Experimental Studies in Marketing Research and a Critical Discussion of Selected Problem Areas. Journal of Business Economics, 84(6), 793-826. https://dx.doi.org/10.1007/s11573-014-0708-6
Homburg, C., Koschate, N., & Wiegner, C. (2012). Customer Satisfaction and Elapsed Time since Purchase as Drivers of Price Knowledge. Psychology & Marketing, 29(2), 76-86.
Koschate-Fischer, N., Stefan, I., & Hoyer, W.D. (2012). Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects. Journal of Marketing Research, 49(6), 910-927. https://dx.doi.org/10.1509/jmr.10.0511
Koschate-Fischer, N., Diamantopoulos, A., & Oldenkotte, K. (2012). Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay. Journal of International Marketing, 20(1), 19-41. https://dx.doi.org/10.1509/jim.10.0140
Koschate-Fischer, N. (2012). Preisbezogene Auswirkungen von Kundenzufriedenheit. In Christian Homburg (Eds.), Kundenzufriedenheit: Konzepte-Methoden-Erfahrungen (pp. 93-120). Wiesbaden: Gabler-Verlag.
Homburg, C., Koschate, N., & Totzek, D. (2010). How Price Increases Affect Future Purchases: The Role of Mental Budgeting, Income, and Framing. Psychology & Marketing, 27(1), 36-53. https://dx.doi.org/10.1002/mar.20318
Homburg, C., Fürst, A., & Koschate, N. (2010). On the Importance of Complaint Handling Design: A Multi-Level Analysis of the Impact in Specific Complaint Situations. Journal of the Academy of Marketing Science, 38(3), 265-287. https://dx.doi.org/10.1007/s11747-009-0172-y

Zuletzt aktualisiert 2019-24-04 um 10:18