International Journal of Market Research

Journal Abbreviation: INT J MARKET RES
ISSN: 1470-7853
Publisher: Ntc Publications Ltd

Publications (2)

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Journal article
Unpublished / Preprint

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Abstract

Predicting online shopping cart abandonment with machine learning approaches. (2022) Rausch TM, Derra N, Wolf L Journal article When is brand content shared on Facebook? A field study on online Word-of-Mouth (2019) Haikel-Elsabeh M, Zhao Z, Ivens B, Brem A Journal article