Journal of Marketing

Journal Abbreviation: J MARKETING
ISSN: 0022-2429
Publisher: American Marketing Association



Publications


Journal issue: 1, Volume: 81, Pages range: 59-82
Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success (2017)
Fürst A, Leimbach M, Prigge JK

Journal issue: 2, Volume: 78, Pages range: 69-82
Moderating Effects of the Relationship between Private Label Share and Store Loyality (2014)
Koschate-Fischer N, Cramer J, Hoyer WD

Journal issue: 3, Volume: 70, Pages range: 21-31
The Role of Cognition and Affect in the Formation of Customer Satisfaction - A Dynamic Perspective (2006)
Homburg C, Koschate N, Hoyer WD

Journal issue: 2, Volume: 69, Pages range: 84-96
Do Satisfied Customers Really Pay More? A Study of the Relationship Between Customer Satisfaction and Willingness to Pay (2005)
Homburg C, Koschate N, Hoyer WD


Last updated on 2015-29-05 at 16:46