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Journal of Marketing
Journal Abbreviation:
J MARKETING
ISSN:
0022-2429
Publisher:
American Marketing Association
Publications (5)
Types of publications
Journal article
Journal article
Unpublished / Preprint
Unpublished / Preprint
Publication year
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Abstract
Filters (inactive)
Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success (2017)
Fürst A, Leimbach M, Prigge JK
Journal article
Moderating Effects of the Relationship between Private Label Share and Store Loyality (2014)
Koschate-Fischer N, Cramer J, Hoyer WD
Journal article
The Role of Cognition and Affect in the Formation of Customer Satisfaction - A Dynamic Perspective (2006)
Homburg C, Koschate N, Hoyer WD
Journal article
How Organizational Complaint Handling Drives Customer Loyalty: An Analysis of the Mechanistic and the Organic Approach (2005)
Homburg C, Fürst A
Journal article
Do Satisfied Customers Really Pay More? A Study of the Relationship Between Customer Satisfaction and Willingness to Pay (2005)
Homburg C, Koschate N, Hoyer WD
Journal article