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Journal of Database Marketing and Customer Strategy Management
ISSN:
1741-2439
eISSN:
1741-2447
Publisher:
Palgrave Macmillan Ltd.
Publications (1)
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Journal article
Journal article
Unpublished / Preprint
Unpublished / Preprint
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Filters (inactive)
Charity Marketing: Targeting the Likely Donor (1996)
Sargeant A, Kähler J
Journal article