Innovative companies are not only threatened by price-based competitors building on innovations created and introduced by others, but repeatedly also by firms eager to innovate themselves. Under these circumstances, fostering innovation, developing advanced offerings, and preserving uniqueness becomes paramount especially for technology-oriented firms. This is not only true for developed countries, but also for emerging markets. To survive and expand in this environment, ideas, inventions, and ultimately innovations are crucial to sustain business success.
At the Chair of Technology Management, within this dedicated research area, we focus on key aspects for managing ideas with an emphasis on technology-oriented companies. We aim to answer the following research questions: