Idea Management

Lehrstuhl für Technologiemanagement

FAU Contact:
Brem, Alexander Prof. Dr.
Bican, Peter


Innovative companies are not only threatened by price-based competitors building on innovations created and introduced by others, but repeatedly also by firms eager to innovate themselves. Under these circumstances, fostering innovation, developing advanced offerings, and preserving uniqueness becomes paramount especially for technology-oriented firms. This is not only true for developed countries, but also for emerging markets. To survive and expand in this environment, ideas, inventions, and ultimately innovations are crucial to sustain business success.

At FAU’s Chair of Technology Management, within this dedicated research area, we focus on key aspects for managing ideas with an emphasis on technology-oriented companies. Focus areas are:

  1. "Creativity and Ideation" as well as "Charisma", their 
  2. "Intellectual Property Rights Management", and on 
  3. "Innovation Diffusion".

In particular, we aim to answer the following research questions:

  • How can firms employ "creativity" and "charisma" to enhance their "Front-End Innovation" activities?
  • How to apply "creativity workshops" and "creativity techniques" in times of "Design Thinking"?
  • Which options exist to have efficient employee suggestion schemes or idea management systems?
  • How can the "innovation performance" of technology-oriented firms be measured reliably? Can "innovations performance" indicators be applied throughout the research and development (R&D) process to steer firms’ innovation activities?
  • What is the role of "intellectual property rights" management in firms’ overall strategies?
  • How do "dominant designs" evolve, and how to measure them?

Assigned publications

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Voigt, K.-I., Brem, A., & Scheiner, C. (2006). Pioneer vs. Follower: The Time-to-Market Dilemma - Results from an Empirical Study. In Proceedings of the 30th Product Development and Management Association 2006 Annual Conference: Product and Service Innovation – Proceedings. Atlanta.
Voigt, K.-I., & Brem, A. (2005). Integriertes Ideenmanagement als strategischer Erfolgsfaktor junger Technologieunternehmen. In Schwarz E., Harms R. (Hrg.), Integriertes Ideenmanagement: Betriebliche und überbetriebliche Aspekte unter besonderer Berücksichtigung kleiner und mittlerer Unternehmen. (pp. 175-200). Wiesbaden: DUV.
Voigt, K.-I., Brem, A., & Czaja, L. (2005). Möglichkeiten und Grenzen emotionaler Kundenansprache im Investitionsgüter-Marketing. Nürnberg.
Voigt, K.-I., & Brem, A. (2005). Strategisches Innovationsmanagement junger Technologieunternehmen - Integriertes Ideenmanagement als Erfolgsfaktor. Nürnberg.

Last updated on 2019-24-01 at 17:47