Technology Entrepreneurship

Lehrstuhl für Technologiemanagement

FAU Contact:
Brem, Alexander Prof. Dr.
Agarwal, Nivedita Dr.


Since Joseph Schumpeter stated in 1934 that "The entrepreneur is the innovator…", entrepreneurship has been in the increasing focus of attention in both management and academia, evolving into its own field of research. Setting-up own businesses is no longer restrained to entrepreneurs founding out of necessity or stemming from already successful family firms. With failure being still rife amongst entrepreneurs, success determinants of entrepreneurial ventures are in the focus of students, managers, founders, and policy makers alike.

At the Chair of Technology Management, within this research area, we primarily focus on entrepreneurship in technology-oriented endeavors. Our research applies both for start-ups and established companies, where such entrepreneurial activities lead to new companies or business areas. 

In particular, we aim to answer the following research questions:

  • How do technologies evolve, and how can such processes be managed in high-tech environments?
  • How can "entrepreneurial ecosystems" support entrepreneurial endeavors?
  • Which ways of successful collaboration exist between established companies and start-ups?
  • How can "Intrapreneurship" in organizations be managed successfully?
  • What are success factors for "Crowdfunding" and related concepts?

Assigned publications

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Straub, O., Bican, P., & Brem, A. (2020). Distinguishing Self-Sufficient Business Incubators in Start-up Incubation Ecosystems. In A. Novotny, E. Rasmussen, T. H. Clausen, & J. Wiklund (Eds.), Research Handbook on Start-Up Incubation Ecosystems. Cheltenham, United Kingdom: Edward Elgar Publishing.
Giones, F., & Brem, A. (2019). Crowdfunding as a tool for innovation marketing: technology entrepreneurship commercialization strategies. In Francois Therin, Francesco Paolo Appio, Hyungseok Yoon (Eds.), Handbook of Research on Techno-Entrepreneurship - Ecosystems, Innovation and Development. Edward Elgar.
Baierl, R., Behrens, J., & Brem, A. (Eds.) (2019). Digital Entrepreneurship - Interfaces Between Digital Technologies and Entrepreneurship. Springer.
Henninger, P., Brem, A., Giones, F., Bican, P., & Wimschneider, C. (2019). Effectuation vs. Causation: Can established firms use Start-Up Decision-Making Principles to stay innovative? International Journal of Innovation Management.
Jahanshahi, A.A., & Brem, A. (2019). Entrepreneurs in Post-Sanctions Iran: Innovation or Imitation under Conditions of Perceived Environmental Uncertainty. Asia Pacific Journal of Management.
Clauß, T., Niemand, T., Kraus, S., Schnetzer, P., & Brem, A. (2019). Increasing crowdfunding success through social media: The importance of reach and utilization in reward-based crowdfunding. International Journal of Innovation Management.
Brem, A., Tidd, J., & Daim, T. (2019). Introduction: Crowdsourcing Challenges. In Brem A, Tidd J, Daim T (Eds.), Managing innovation: understanding and motivating crowds. (pp. xvii-xxiv). Singapore: World Scientific Publishing.
Giones, F., Brem, A., & Berger, A. (2019). Strategic decisions in turbulent times: Lessons from the energy industry. Business Horizons, 62(2), 215-225.
Giones, F., Gurses, K., & Brem, A. (2019). The Interplay of Technology Entrepreneurs and Regulation in a New Industry: The Case of the Drone Industry. In Francois Therin, Francesco Paolo Appio, Hyungseok Yoon (Eds.), Handbook of Research on Techno-Entrepreneurship - Ecosystems, Innovation and Development..
Jovanovic, T., Brem, A., & Voigt, K.-I. (2019). Who invests why? An analysis of investment decisions in b2b or b2c equity crowdfunding projects. International Journal of Entrepreneurship and Small Business, 37(1), 71 - 86.

Last updated on 2019-09-05 at 15:38