Customer Insights


Organisation:
Fachbereich Wirtschaftswissenschaften

FAU Contact:
Koschate-Fischer, Nicole Prof. Dr.
Fürst, Andreas Prof. Dr.

Description:


Gaining theoretical and practical insights into customer decisions (customer insights) is the main focus of this research area. The aim is to study questions relating to customer decisions in an expert interdisciplinary research group using cutting-edge research methods.



In addition to institutional conditions, key focuses are on determining the psychological and economic factors that influence customer decisions, and analyzing the effect that customer decisions have on a company’s success. 


Last updated on 2018-24-10 at 14:53